How to Create Your Own Luck

April 27, 20243 min read

“Luck is a matter of preparation meeting opportunity.” - Oprah Winfrey


If you've started a business you have likely taken a look at other businesses around you. Some local, some futher away or purely online. Some in the same niche as you, and others not so much.

But what you may also have noticed is that some businesses/business owners, have all the luck while you are left to continue grinding through each day hoping for that lucky break.

The question is, how much of that "luck" really is just down to coincidence in circumstances?

Get lucky

Here are 8 lucky ways you should start acting on to help your business 👊

1. Attend Local Events

Attending local business events, industry meetups, and community gatherings can significantly expand your professional network. Engaging with other business owners not only provides direct opportunities for collaboration but also introduces you to their networks, potentially leading to new leads and partnerships. Just this weekend I was in my local town of Newark who were putting the spotlight on local businesses. This gave me the opportunity to talk to local businesses owners and see how my marketing services could help them to grow their businesses. I came away with a lot of business cards and potential leads to follow up on.

2. Leveraging Social Media

Utilize social media platforms to connect with your audience, share valuable content, and engage in conversations. This increases visibility and establishes your business as approachable and proactive, which can attract new customers and business partners. Make sure your content is though through and not just thrown into the wind, hoping for the best. I have a free 7 step plan for exploding your business with onlline marketing which you can download here

3. Offering Free Workshops or Seminars

Hosting free events where you provide valuable information related to your industry can position your business as a thought leader and go-to resource. This can attract potential customers and partners who are interested in your expertise.

4. Partnering with Complimentary Businesses

Identify businesses that complement your own and explore partnership opportunities. This can lead to cross-promotions, bundled offers, or joint ventures, effectively doubling your reach.

5. Invest in Customer Service

Exceptional customer service creates positive word-of-mouth and can lead to repeat business and referrals. Investing in your customer service team and ensuring they have the skills to exceed customer expectations can turn happy customers into vocal advocates.

6. Continuous Learning and Innovation

Stay updated with the latest industry trends, technologies, and methodologies. Continuously improving your offerings can open up new markets and attract customers looking for the latest and best solutions.

Check in with your local authorities. I was able to attend free 3-part marketing course to get all the latest and greatest marketing tactics through my local council. There will be something that you can utilize in your area. And if you're really struggling, try your local library.

7. Soliciting Feedback and Acting on It

Regularly ask for feedback from your customers and make visible efforts to implement changes based on their suggestions. This demonstrates your commitment to meeting their needs and can lead to increased customer loyalty and referrals.

8. Optimizing Your Website for Organic Searches

Invest in search engine optimization (SEO) to increase your visibility in search results for relevant keywords. This helps attract more organic traffic to your website, increasing the chances of converting visitors into customers. One of our packages includes creating an SEO blog each month for our customers and this helps with their organic reach for new leads.


Creating your own "luck" in business isn't about waiting for favorable circumstances; it's about actively generating opportunities through strategic actions. By engaging in local events, leveraging social media, offering value through workshops, forming strategic partnerships, prioritizing excellent customer service, staying innovative, soliciting and acting on feedback, and optimizing your online presence, you can substantially increase your chances of success. Each of these strategies involves taking proactive steps to put your business in front of the right people at the right time, effectively turning potential into progress. Remember, in the world of business, luck favors the prepared—and those prepared to make their own opportunities.

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